Specialist Training for Forward-thinking SMEs

Lasting Change

Stronger Teams

Innovative Business Models
Unique Approaches

Specialising in the design and delivery of innovative, highly engaging and practical corporate training, rooted in unique combinations of the most effective business tools, models, books and frameworks.

All underpinned by smart use of AI

Working with trusted partners to host and market amazing workshops for their clients

Turn strategy from something that happens to employees into something they actively design, lead, and live

From Confused to Change-Ready

From Disengaged to Driving Results

From Business-as-Usual to Business-as-Exceptional

Current Collaboration

Hallidays HR, Stockport - Unique Change and Leadership Training in September and October 2025. Limited places

The 7 Habits of Highly Effective SME Managers

From Managing People to Leading with Impact


A 2-day highly practical workshop for managers, looking to become a more strategic, resilient and people-focused leader.

✔️ Based on Stephen Covey’s timeless framework
✔️ Infused with pratical application and effective AI

✔️ Adapted for the challenges of SME leadership

✔️ Includes workbook, and personalised action plan

The Change-Enabled
SME Leader

Confidence, Clarity & Capability to Lead in Times of Change


A 1-day workshop to equip managers to lead with resilience, empathy and impact during periods of change, growth, or transformation.

✔️ Practical tools to lead through uncertainty
✔️ Peer-based case clinics to explore real-world challenges
✔️ Practical change leadership and ready-to-use templates

Previous Projects

I have been privileged to collaborate with some amazing L&D, HR and Change teams in the UK and internationally, on a Freelance / interim basis, working on many interesting projects covering L&D strategy, learning development / delivery and change management. Some of the larger projects in last few years, include:

  • PwC Middle East, in conjunction with Star2 Consulting - Delivered bespoke Business Model Reinvention training for new Senior Managers and Directors in Dubai, enabling PwC leaders to drive innovation throughout the organisation.

  • Metropolitan Police Service – Delivery of Superuser Training, Train the Trainer programmes and post go-live support for the biggest IT transformation project ever undertaken by any police force in the UK

  • Manchester University NHS Trust – Epic Credentialed Training Team Lead for Emergency Department transition to Epic Patient Record System, covering Train the Trainer for the team and delivery of training to 1000s of Trust ED staff including Consultants, Nurses and Receptionists .

  • NATS (National Air Traffic Service) – Collaborating closely with Subject Matter Experts, the Training Design / eLearning team, and multiple business stakeholders, I led the development of a comprehensive suite of blended learning programs for Service Operations Management, as part of the £2bn transformation project to replace NATS' entire technical and operating environment, which keeps the skies safe over the UK.

  • Pro Bono work for Cardiff-based children’s charity: Following a request from a colleague at NATS to help out a friend, conducted workshops to help the charity’s training staff transition to digital, remote work following COVID restrictions. Reworked in-person workshops to be delivered remotely, covering MS Teams, Word, PowerPoint, and Outlook, enhancing digital proficiency. Also managed the procurement of a new LMS.

Ready to lead change?

Get in touch to discuss how Caswell Training can work with you and your clients to build leadership, innovation and change capabilities at every level.


Helping forward-thinking SMEs drive transformation by integrating Learning & Development with Change Management from the outset.

Get In Touch

Email: phil@caswelltraining.com

Phone: +44 7858 571823

Based in Manchester, UK

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