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Phil Kilburn

3 min read

Lewin's 3-Phase Change Model

Lewin's change management model, developed by social psychologist Kurt Lewin in the 1940s, is a widely-known and highly regarded framework for understanding and managing change within organizations.


This model provides a structured approach to help businesses navigate through periods of organisational change, ensuring successful implementation and sustainability.

Let's explore each in more detail

Unfreezing

During this stage, the organisation and its employees are prepared for change.

This involves creating awareness of the need for change, breaking down any existing resistance, and developing a sense of urgency. Unfreezing is crucial because it helps individuals and teams let go of old behaviors, beliefs, and attitudes, making way for new ways of thinking and functioning.


  • Creating awareness: Organisations need to communicate the reasons behind the change and the potential benefits it will bring. This can be done through various channels such as town hall meetings, emails, or workshops.


  • Breaking down resistance: Resistance to change is natural, and it is important to address it proactively. This can be achieved by involving employees in the decision-making process, addressing their concerns, and providing them with the necessary information and support.


  • Developing a sense of urgency: Creating a sense of urgency helps employees understand the importance of change and motivates them to embrace it. This can be done by highlighting the risks of not changing and the opportunities that lie ahead.

Changing

Once unfreezing has been accomplished, the organization moves into the second stage, the changing phase.

This stage involves implementing the desired changes and introducing new processes, systems, or structures. It is characterized by a period of transition, where employees are likely to experience a range of emotions and challenges as they adapt to the changes. Effective communication, training, and support are essential during this phase to ease the adjustment process and ensure a successful implementation.


  • Effective communication: Clear and consistent communication is crucial during the changing phase. This includes providing regular updates, explaining the reasons behind the changes, and addressing any concerns or questions that arise.


  • Training and support: Employees need to be equipped with the necessary skills and knowledge to adapt to the changes. Training programs, workshops, and one-on-one coaching can help employees develop the required competencies and feel supported throughout the transition.


  • Managing emotions and resistance: Change can be unsettling, and employees may experience resistance or negative emotions. It is important for leaders to acknowledge and address these emotions, providing a safe space for employees to express their concerns and offering support and reassurance.

Refreezing

The final stage of Lewin's model is refreezing.

This stage focuses on anchoring the changes within the organisation's culture and ensuring that they become the new normal. Refreezing involves reinforcing the newly implemented behaviours, establishing policies and procedures to support the changes, and creating a supportive environment that encourages and rewards the desired behaviors.


By solidifying the changes, organizations can minimize the likelihood of reverting to old habits and maintain the momentum of their transformation efforts.


  • Reinforcing new behaviours: Organizations need to consistently reinforce the desired behaviors and practices to embed them into the organizational culture. This can be done through recognition and rewards, performance evaluations, and ongoing training and development.


  • Establishing policies and procedures: Clear policies and procedures that align with the changes need to be established. This ensures that the changes are supported by the organizational structure and that employees have guidelines to follow.


  • Creating a supportive environment: A supportive work environment is essential for sustaining change. This includes fostering open communication, providing resources and support, and encouraging collaboration and teamwork.

Strengths and Limitations

One of the key strengths of Lewin's change management model is its simplicity and practicality. The model provides a straightforward framework for understanding and managing complex organizational changes. It breaks down the change process into three distinct stages, making it easier for organizations to plan and execute change initiatives effectively.


Additionally, Lewin's model emphasizes the importance of involving and empowering employees throughout the change process. It recognises that employees play a vital role in driving successful change initiatives and that their input and concerns should be addressed. By actively involving employees, organisations can improve their chances of achieving sustainable change and creating a positive and supportive work environment.

Limitations and Alternatives

The linear approach of Lewin’s model can be a limitation in dynamic or iterative environments where change occurs continuously. Agile Change Management or Kotter’s 8-Step Process might be better alternatives for such contexts as they allow for more flexibility and adaptation.

Conclusion

Lewin's change management model offers a valuable approach for organisations looking to navigate and manage change effectively. By following the three stages of unfreezing, changing, and refreezing, organizations can create a solid foundation for successful change initiatives, ensuring long-term success and growth.


The model's simplicity and emphasis on employee involvement make it a practical and effective tool for managing organizational change.

Implications for L&D

L&D plays a pivotal role in facilitating organisational change by applying Lewin's three phases of change management. These phases are:


Unfreezing: L&D professionals design training programs, workshops, and communication strategies to help employees understand the reasons behind the change and the benefits it will bring.


Changing: In this phase, L&D teams are instrumental in providing the necessary learning resources, tools, and support systems to help employees acquire new skills, knowledge, and behaviors required for the change. They may develop customized training modules, coaching sessions, and mentoring programs to ensure a smooth transition during this phase.


Refreezing: L&D professionals continue to play a crucial role by conducting post-implementation evaluations, providing ongoing training and support, and reinforcing the desired changes through recognition and rewards. This phase aims to embed the change into the organizational culture and ensure its long-term sustainability.

Key Points Summary

  • Communicate the reasons behind the change and potential benefits through various channels.
  • Address resistance to change proactively by involving employees and providing support.
  • Develop a sense of urgency by highlighting risks and opportunities.
  • Provide clear and consistent communication during the changing phase.
  • Equip employees with necessary skills and knowledge through training and coaching.
  • Acknowledge and address emotions and resistance.
  • Reinforce desired behaviors through recognition, rewards, and ongoing training.
  • Establish clear policies and procedures that align with the changes.
  • Create a supportive work environment that fosters communication and collaboration.

What Next?

Many organisations use Lewin’s model as the fundamental basis for their change initiatives, as it provides a simple, practical and structured approach that emphasises behavioural aspects of business change.


If you’re involved in change and would like an outside perspective, particularly on how innovative Learning and Development contributions might smooth the way, then please do get in touch. We’re here to help.


Helping forward-thinking HR leaders drive transformation by integrating Learning & Development with Change Management from the outset.

Get In Touch

Email: phil@caswelltraining.com


Phone: +44 7858 571823


Based in Manchester, UK.


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